Mobile

•  90% of content consumed is on Mobile .
•  Platform is light, quick and includes all formats (pic, animation, video)
•  HTML based
•  Changes are immediate – we can remove, edit and add content in minutes.

Part of marketing mix and communication

•  Push and pull – doesn’t just pull customer with static interaction – the content is live and can take reader into other experiences – this can be within company and externally (partners/advertisers etc) – therefore push too.
•  Integrate into database/mailing lists.

Analysis

•  The full magazine as well as all individual pages and magazine are tracked – see last page
• Efficacy of campaigns, content, promotions, products and competitions can be seen and lead to adaption of content/message
•Current average time spent per page = 33 seconds - Time Magazine reports that the average time per page is 15 seconds – CHEERS is well above this average.
•Average page views 8000 / issue – this is based on a bi-monthly magazine so expect this figure to grow with a monthly magazine as new content will be more frequent driving more views.

Grow the basket

•  All articles, recipes, products etc can be linked to the e-commerce offering and encourage sales directly

Adaptable

•  Platform adapted according to requirements i.e. a full video embedded, driving video to YouTube channel.