We published 3 sections that made up the Event Guide 2022, each a month apart in the 3 months leading up to the event. Each chapter was released along with the previous chapter giving the option to send the entire guide, or individual chapters.

The daily mags were released on the day after each Stage. Published as a concise round-up of the previous day but also containing relevant information for the following day – routes, news, change etc. The dailies also carried the link to live coverage.

The magazines proved to be not only visually attractive but also easily navigated with excellent engagement and dwell time. All pages including adverts supplied are designed or adapted/optimised for digital platforms including: Desktop, Tablet and Mobile.

Event Guide – 58 pages                         58

Intro mag – 4 pages                                4            

Prologue – 10 pages                               10            

#1  – 10 pages                                          10           

#2  – 10 pages                                          10            

#3  – 10 pages                                          10            

#4  – 10 pages                                          10            

#5  – 10 pages                                          10            

#6  – 10 pages                                          10           

#Grand Finale – 11 pages                      11            

Total pages designed  for desktop      143          

The analytics supplied are directly from the publication servers. Analytics can also integrate Google analytics for the web traffic - this has not been done as of yet. All analytics are available by title – so each chapter or mag we release has its own set of analytics. We have combined as well as shown the individual chapters. The Daily Mags is a combined analytical overview but individual days are available.

A combined content analysis is available – click the icon for a full POPUP pdf.